Our Story
Our Story
Fiore Flowers has been telling stories with flowers since 1991, building a reputation around the world for creating beautiful and memorable floral creations perfectly matched to every occasion and setting.
Our Philosophy
At the heart of our studio practice is a love of the shape and form of flowers, combined with a creative edge. We’re passionate about celebrating nature in our installations and working with seasonal flowers and foliage helps us to keep within nature’s own cycle. We are, and always have been, committed to finding ethical, sustainable solutions to the challenges within our industry. From using recycled packaging and wrapping, to donating waste flowers and plants to Flower Angels (a charity the promotes wellbeing through flowers), we are continually looking at ways to reduce our carbon footprint and benefit the local community.
Our Approach
At Fiore, our passion for flowers starts early – around 5am to be exact – when we arrive at the flower market to hunt out the best stems and foliage we can find. Working with local growers has always been important to us and we’ve been sourcing our blooms from UK suppliers wherever possible for over a decade.
Back at our busy studio, surrounded by hanging gardens and a bathtub full of flowers, we begin sketching designs for our installations. We create designs for venues and clients the length and breadth of London – and further afield.
Our Clients
We’re proud to have established a reputation for our creative designs and personal approach and count among our clients Tate, the Natural History Museum, Mappin and Webb, and Linda Farrow. We’ve worked in some of the capital’s most fascinating venues, including St Paul’s Cathedral, Claridge’s, RIBA and Kew Gardens and are pleased to be recommended by The Barbican, St. Pancras Renaissance Hotel and Gordon Ramsay’s restaurants.
Restaurant Cherry Blossom
Restaurant Green Garden
Restaurant Secret Horizon
Restaurant Green Wine
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The Owner
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Fiore is a floral atelier, workshop and retail space led by Fiola Johnson. Our studio specialises in producing truly original, innovative floral designs for events, shoots, workplaces and weddings.
Follow us
@fiore
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